Three Peaks Strategy is inspired by the striking presence of the North, Middle and South Sister mountains within the Cascade of the Pacific Northwest. The ancient lava flows, the raging waterfalls, and the rugged, snowcapped peaks bring a peacefulness of spirit and clarity of purpose. Powerful communication also strikes a pose in threes. Three establishes substance, provides balance, and keeps your audience engaged. The simplicity of three things to remember compels action.
We learn in elementary school to write essays with three main points. Our high school public speaking class underscores the concept – put forth a thesis and support it with three proof points. Professional communicators focus on the three things you want your audience to remember. Three – more thought-provoking than two, less complex than four or more.
Like the Sisters mountains, three also symbolizes strength. A triangle, consisting of three lines and three angles, is the strongest geometric shape and is used to build bridges and foundations for the tallest structures – picture the magnificent Eiffel Tower or the Great Pyramids of Giza.
The three-sided shape also has a mystical quality. Angeles Arriens in her award-winninbook “Signs of Life” described triangles as associated with the attainment of desired goals, and with the ability to envision new possibilities.
So, the number three feels right to describe my perspective on strategic communications.
- The simplicity and focus of three main messages can change hearts and minds.
- Authentic storytelling is a strong foundation to move a mission forward.
- An organization propels its vision and goals forward with clear, concise, and compelling communications.
Next time you read a child a classic – think Three Little Pigs, Goldilocks and the Three Bears, or The Three Blind Mice – or cite a famous quote – “To succeed in life, you need three things: a wishbone, a backbone and a funny bone,” by Reba McEntire, for example – remember the power of three!