AboutGail Baker, principal at Three Peaks Strategy
An activator, idea creator and compelling storyteller, I am catalyst who turns ideas into action with contagious and engaging energy.
Career Highlights
- I launched a traditional 100-year-old health care company into a nationally established brand recognized for innovation and a people-focused mission.
- I lead crisis communication through a historic bankruptcy, ensuring the only viable subsidiary company rebuilt trust with stakeholders and ultimately saw its stock reissued on the NYSE.
- At the start of the pandemic, I rallied a cross-functional team to craft and deliver a values-aligned communication strategy with transparency and urgency, leading to increased customer and employee satisfaction.
I make powerful connections with people and link seemingly disparate ideas to create innovative solutions.
I lead with a collaborative approach, while being able to quickly weigh alternative paths to success. I’m drawn to mission-driven organizations, and speak truth as I translate vision, strategy and objectives into authentic messages that move people and the needle.
I know strategic communication is both an art and a science that combines impactful storytelling with a results orientation.
Throughout my journey, I’ve been blessed to work with people who invested in my development and privileged to be mentored by amazingly wise leaders. Now, I want to continually pay it forward by creating rich learning experiences for future strategist and mentoring emerging leaders. My hope is to ensure the practice of communications is understood as a value and foundational to an organization’s success.